OPEN3 Open 3 Complete Book for OMA Website | Page 51

HKG
Fortune Pharmacal
What the ‘cough’?
PRODUCT
Pharmaceuticals
MEDIA
Transit
AGENCY
Based on the insight that most people are unaware
of the different types of coughs they can suffer
from, this campaign sought to highlight the
distinction between wet, dry and tickly coughs
by promoting, in an entertaining way, Fortune’s
range of cough remedies: Excaugh, Decaugh and
Decaugh II.
Kymechow
COUNTRY
Hong Kong
YEAR
2015/16
47