OPEN3 Open 3 Complete Book for OMA Website | Page 50

AUS Melanoma Institute of Australia Stop the spread of melanoma PRODUCT Public Interest MEDIA Digital Street Furniture AGENCY To raise awareness of, and donations for, melanoma research, treatment and education, a custom-built digital Out-of-Home panel was created to display a visual representation of a slowly growing melanoma. When a donation was made using Tap and Go technology, the tumour shrank. When multiple people made a donation, the melanoma died away until it was barely there. 46 Disciple COUNTRY Australia YEAR 2015