OPEN3 Open 3 Complete Book for OMA Website | Page 40

AUS
Qantas
Welcome home
Qantas, Australia’s domestic and international
carrier, is known for its patriotic campaigns, with
the Welcome home campaign being one of the most
loved and talked about campaigns of 2015. It was
designed to pull at the heartstrings of travellers
and their families reuniting at the airport. The
large format billboards, strategically placed on
the way to major airports, complemented the
TV campaign and linked a strong emotion to
the brand.
PRODUCT
Travel and Tourism
MEDIA
Billboard
AGENCY
Lawrence Creative
Strategy
COUNTRY
Australia
YEAR
2015
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