OPEN3 Open 3 Complete Book for OMA Website | Page 37

AUS
Philips
#Huetown
PRODUCT
House and Garden
MEDIA
Street Furniture
AGENCY
Philips transformed a Sydney bus shelter into
an interactive light and music showcase, designed
to engage commuters and promote Philips Hue,
a connected home lighting and entertainment
system. Philips donated the products used in the
activation to local community groups after the
campaign.
Iris Sydney
COUNTRY
Australia
YEAR
2015
33