OPEN3 Open 3 Complete Book for OMA Website | Page 36

AUS
Clean Up Australia Limited
Clean up Australia day
PRODUCT
Public Interest
MEDIA
Street Furniture
AGENCY
Clean Up Australia Limited is a not-for-profit
Australian environmental conservation
organisation whose campaigns have traditionally
focused on the negative impact of garbage on the
environment. To inspire people to get involved
on Clean up Australia day, a simple, striking
Out-of-Home campaign was used to showcase
what happens after the clean-up, when nature
again manages to get a foothold where the
garbage once was.
32
Cummins&Partners Sydney
COUNTRY
Australia
YEAR
2016