OPEN3 Open 3 Complete Book for OMA Website | Page 35

NZ
New Zealand Aids Foundation
Love your condom: Gear up series
PRODUCT
Public Interest
MEDIA
Billboard, Street Furniture
AGENCY
To encourage condom use, while avoiding
the usual messages about the health risks
of unprotected sex, the New Zealand Aids
Foundation promoted the notion that condom
use is actually a fun and acceptable thing
for gay men with this humorous and playful
Out-of-Home campaign.
BCG2
COUNTRY
New Zealand
YEAR
2015