OPEN3 Open 3 Complete Book for OMA Website | Page 34

AUS
The ICONIC
The ICONIC SPORT
PRODUCT
Clothing and Accessories
MEDIA
Transit
AGENCY
The ICONIC, an Australian online fashion
and sportswear retailer, dominated one of
Sydney’s busiest train station’s stairways with
motivational messages and a branded running
track encouraging commuters to race to the top,
increasing brand awareness of the variety of
brands the online store offers.
30
The ICONIC in-house
COUNTRY
Australia
YEAR
2016