THANK YOU
Acknowledgements
The last two volumes of OPEN were published by the Outdoor Media Association ( OMA ) in Australia . OPEN 3 is our first foray into publishing this book as a global partnership , and is the end result of the effort and contribution of myriad individuals and organisations .
First and foremost , thank you to the OMA ’ s Communications Manager , Ti-Ahna Firth , who orchestrated everyone , kept to the schedule and budget , and delivered the book on time . No mean feat working with so many different people across so many different time zones .
She couldn ’ t have done it without our great international partners . A very special thank you to John Ellery , Federation Publicité Exterieur ( FEPE ) International ; Nancy Fletcher , Outdoor Advertising Association of America ( OAAA ); Rosanne Caron , Out-of-Home Marketing Association of Canada ( OMAC ); Justin Cochrane , Outsmart UK , and to the Boards and companies of the global associations who have supported and funded this project . Your contributions have made this truly a global book .
Special thanks to all of the contributing writers – some of the most formidable advertising industry leaders the world has to offer – for taking time from their busy schedules to stop , pause and reflect on what advertising , and more importantly , Out-of-Home ( OOH ) advertising , means to them . In particular , our warmest thanks to Warren Brown , Creative Founder , BMF ; Dino Burbidge , Director of Innovation and Technology , WCRS ; Jane Burhop , Creative Director , Common Ventures ; Matthew Dearden , President , FEPE International ; Gerry Graf , Founder and Chief Creative Officer , Barton F . Graf 9000 ; Philippe Meunier , Chief Creative Officer , Senior Partner and Co-Founder , Sid Lee ; Neil Morris , Founder and CEO , Grand Visual ; Zak Mroueh , Chief Creative Officer and Founder , Zulu Alpha Kilo ; and Mark Tutssel , Global Chief Creative Officer , Leo Burnett Worldwide and Creative Chairman , Publicis Communications .
We were also privileged to work with the famed and reputable Terry Savage , Chairman , Cannes Lions International Festival of Creativity . A warm thanks to Terry for his insightful foreword and for his support on this project from the outset .
Thanks also to the project sub-committee : Mark Flys and Richard Saturley , FEPE International ; Kate Flaherty and Stephen Freitas , OAAA ; Alice Goyau and Jacques Major , OMAC ; Ti-Ahna Firth , OMA and Katherine Ashmore , Outsmart UK .
Huge thanks to the design teams , Thursday Design and Spitting Image , for their unwavering commitment – proof of their hard work now sits in your hands . And our gratitude to our alert editor David Hely who , yet again , did wonders with our words , BP Imaging ; Emma Summerton , CLM for David Jones , www . clm-agency . com ; Dan Gray , Graynoise ; Jake Brusha , Leo Burnett Worldwide ; Thanh Pham , Sid Lee and Zachary Madrigal , Zack Madrigal Photography for their photography contributions , and Katherine Webster for the unenviable task of indexing .
Getting this quality of publication is not an easy task but one made easier by the wonderful printing prowess of Imago Printing . In this fast paced digital world there are some of us who still relish the joys of a book that is immaculately printed .
A massive thank you to TBWA \ Media Arts Lab for providing us with access to the fantastic pieces of creative from Apple ' s Shot on iPhone 6 campaign . We were heartened by their generosity and willingness to collaborate . Without this support we simply would not have been able to show off the remarkable calibre and diversity of creative work in OOH the world over .
Thank you also to Brendon Cook , CEO of oOh ! media , long-standing member of the OMA ’ s Board , and the International Vice-President of FEPE International , whose idea it was to go global with this publication .
And finally , thank you to you , the reader , for turning each page . We hope this book inspires and encourages you to embrace the power of OOH with all your creative might .
As you can see from around the globe , the OOH poster , be it traditional or digital , is big , bold and unmissable .
Charmaine Moldrich , CEO , OMA Australia
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