OPEN3 Open 3 Complete Book for OMA Website | Page 159

Charmaine Moldrich
Outdoor Media Association Rosanne Caron
Out-of-Home Marketing Association of Canada Justin Cochrane
Outsmart UK

Charmaine is the CEO of both the Outdoor
Media Association (OMA) and Measurement
of Outdoor Visibility and Exposure (MOVE)
in Australia. Charmaine has over 30 years’
experience in leadership, management,
marketing, communications and business
development across a variety of sectors. She sees
her role at the OMA as one that leads industry
growth in a rapidly changing, technology-driven
world and strives to see the Out-of-Home (OOH)
media channel embraced as an integral part of
every media plan.
Rosanne has served as President of Out-of-
Home Marketing Association of Canada (OMAC)
for 11 years and in 2015 assumed an additional
role as President of Canadian Out-of-Home
Measurement Bureau (COMB).

Rosanne’s professional experience spans
a wide variety of media and senior roles. Her
passion for Out-of-Home (OOH) advertising
began with Mediacom, now known as
OUTFRONT, where she held several positions
before taking on the role of vice president,
marketing and research. Her research into
the advantages and effectiveness of OOH was
published in the Journal of Advertising Research
and presented internationally in the UK, Australia
and the USA.
Justin is the CEO of Clear Channel UK and
Chairman of Outsmart, the trade body for UK
Out-of-Home. Justin has a degree in engineering
from the University of Oxford and is a certified
Chartered Accountant. After a brief spell in
financial services (Bank One/JP Morgan), Justin
escaped to the world of media, joining Clear
Channel at the end of 2001 as group accountant
in the international group. By 2007, he was group
finance director for the same division and then
moved to Clear Channel UK in 2010 as chief
financial officer. In 2013, Justin was appointed
chief operating officer and in 2015 took up the role
of Chief Executive Officer.
“If OOH is the ultimate creative stage, then
OPEN 3 is the ultimate global representation
of this. OOH is big, bold, simple, clever and
controversial. It cannot be missed, switched off
or skipped. It is truly the last undisrupted media
channel. It is the original tweet.”
“The collaboration with our global partners
to produce OPEN 3 provides the opportunity
to capture and celebrate the imagination and
creativity of OOH campaigns around the world.”
“OPEN 3 is the perfect opportunity for us to
highlight the very best campaigns that have
taken place around the globe. We are very
proud to showcase our work alongside our
global partners, all of whom play a significant
part in transforming our industry and helping
advertisers benefit from the huge opportunities
offered by the medium. Collaboration across
borders is always especially relevant in times
of global change.”
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