OPEN3 Open 3 Complete Book for OMA Website | Page 158

Contributors
All books are a collective effort and this book
is no exception, with myriad individuals and
organisations making significant contributions.
OPEN 3 was produced in collaboration with
Federation Publicité Exterieur International,
Outdoor Advertising Association of America,
Outdoor Media Association Australia, Out-of-
Home Marketing Association of Canada and
Outsmart UK.
John Ellery
Federation Publicité Exterieur International Nancy Fletcher
Outdoor Advertising Association of America

John is the Executive Director of Federation
Publicité Exterieur International, the global
Out-of-Home (OOH) association, representing
80 OOH member companies and an annual
congress that attracts 400 attendees from
40 countries.

John has played a key role in the development
of the OOH industry worldwide. He began his
career in 1968 working for the OOH contractor
London and Provincial (L+P) before joining the
team at British Posters, the UK’s first national
OOH sales and marketing operation. John then
returned to L+P as a director and joined the Board
of street furniture pioneer, Adshel. In 1981, John
began a 14-year tenure with Portland Outdoor
Advertising before moving on to develop the
international division at Poster Publicity which,
in 2004, merged with Portland Outdoor to
form Kinetic.
Nancy has been President and CEO of the
Outdoor Advertising Association of America
(OAAA) for 25 years. She is an attorney and
industry authority with nearly 40 years’
experience in Out-of-Home (OOH) advertising.
Before joining OAAA, she served as an officer
for Patrick Media Group, the largest OOH
media company in the USA at that time. She
also spent more than a decade with Naegele
Outdoor Advertising in various capacities
including president and general manager of the
Minneapolis/St. Paul division and general counsel
for the parent corporation.

Nancy currently serves on the Board of
Directors of OAAA, the Ad Council, and Geopath.
She is the former Board Chair for the National
Cathedral School and current President of the
Fletcher Family Foundation.
“I have been fortunate enough to play a part
in the OOH industry as it has gone from a
fragmented and sometimes unregarded
medium, to becoming a major global force.
OPEN 3 will be an important factor in the
industry’s further growth.”
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“The OAAA works closely with its international
counterparts to unify the global OOH industry.
This collaboration highlights the medium’s
powerful creative impact and effectiveness
across all cultures and communities.”