OPEN3 Open 3 Complete Book for OMA Website | Page 149

GER
Sixt
Better than Sixt? Nothing to see
PRODUCT
Professional Services
MEDIA
Billboard
AGENCY
Sixt, a car rental service providing luxury cars
at low prices, created a unique Out-of-Home
campaign with a non-digital billboard that
appeared to be moving. The pupils of the eyes
appeared to be permanently moving back and
forth, looking into the distance to spot something
better than the service Sixt provides.
19:13 Werbeagentur GmbH
COUNTRY
Germany
YEAR
2015
145