OPEN3 Open 3 Complete Book for OMA Website | Page 143

DEN
Warner Bros.
Batman v Superman: Dawn
of Justice
Giant Batman and Superman models were
placed on top of a bus shelter in the centre of
Copenhagen, Denmark, to promote the release
of the movie Batman v Superman: Dawn of
Justice. Digital panels also complemented this
special build, allowing commuters to turn into
their favourite superhero and then share their
superhero selfies on social media.
PRODUCT
Entertainment
MEDIA
Digital Street Furniture
AGENCY
Dentsu Aegis Network,
Posterscope and Grand
Visual
COUNTRY
Denmark
YEAR
2016
139