OPEN3 Open 3 Complete Book for OMA Website | Page 140

GER
IKEA
Assembly fail
PRODUCT
Retail
MEDIA
Transit
AGENCY
People around the world are familiar with the
frustrating struggle of assembling flat pack
furniture. To promote its assembly service,
IKEA created a clever and funny Out-of-Home
campaign with posters installed the wrong way
around – reflecting the experience people might
have when assembling their own furniture.
136
thjnk Hamburg
COUNTRY
Germany
YEAR
2014