OPEN3 Open 3 Complete Book for OMA Website | Page 14

Apple
Shot on iPhone 6
G L O B A L C A M PA I G N
One of the most awarded international campaigns
in 2015, Apple’s Shot on iPhone 6 featured
photographs taken by iPhone 6 users, turning
them into works of art displayed on various Out-
of-Home advertising formats. Featured across
70 cities in 24 countries around the world, it was
one of the largest mobile photo galleries ever
assembled. Images for the campaign were sourced
through social media platforms, which involved
combing through tens of thousands of user-
generated photographs to select the best ones
for the campaign. This section features examples
of the campaign from Australia, Canada, China,
Germany, Hong Kong, Japan, Malaysia, United
Kingdom and United States of America.
PRODUCT
Information Technology
MEDIA
Billboard, Digital Billboard,
Street Furniture, Transit
AGENCY
TBWA\Media Arts Lab
COUNTRY PICTURED
United States of America
YEAR
2015
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