OPEN3 Open 3 Complete Book for OMA Website | Page 136

GER
Adam Opel AG
Das neue Oh!
To promote the new Opel Corsa, bright
creative was used in conjunction with the
message “Das neue Oh!” (“The new Oh!”)
in a fun play on the OOH environment where
the campaign was featured.
PRODUCT
Automotive
MEDIA
Street Furniture, Transit
AGENCY
André Kemper and Scholz
& Friends
COUNTRY
Germany
YEAR
2015
132