OPEN3 Open 3 Complete Book for OMA Website | Page 131

UK
Oreo
Oreo eclipse
PRODUCT
Confectionery and Snacks
MEDIA
Digital Billboard
AGENCY
In March 2015, the world was looking to the skies
for the longest solar eclipse in over a decade. In
the UK, Oreo took advantage of this – in a moment
when Brits were all looking in the same direction
– by using its famous cookies to re-create the
eclipse, in real-time, on multiple digital Out-of-
Home locations across the country.
Talon
COUNTRY
United Kingdom
YEAR
2015
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