OPEN3 Open 3 Complete Book for OMA Website | Page 130

UK
Maybelline
Falsie push up drama
PRODUCT
Health and Beauty
MEDIA
Digital Billboard
AGENCY
Maybelline’s eye-catching campaign for the
launch of its Falsie push up drama mascara
used a unique digital Out-of-Home format ‘The
Birmingham Media Eyes’ to captivate and grab
the attention of passers-by. The campaign’s full
motion creative was specifically designed for the
three unique eye shaped screens.
Maxus
COUNTRY
United Kingdom
YEAR
2016