OPEN3 Open 3 Complete Book for OMA Website | Page 120

CAN
Canadian Museum of Nature
Ultimate Dinosaurs
PRODUCT
Recreation and Leisure
MEDIA
Street Furniture
AGENCY
Southern dinosaur specimens are uncommon
sights in North America, so to announce the
arrival of the Ultimate Dinosaurs exhibition –
a showcase of dinosaur specimens from the
ancient southern supercontinent of Gondwana
– the Canadian Museum of Nature used Out-
of-Home and flash event marketing to bring
life to these long extinct creatures, causing the
campaign to go viral with over 3 million social
media views.
116
Scott Thornley + Company
COUNTRY
Canada
YEAR
2016