OPEN3 Open 3 Complete Book for OMA Website | Page 119

CAN
Tourism Nova Scotia
If you only knew
Nova Scotia is on many avid cultural explorers’
travel lists, yet they don’t know exactly what to do
when they get there. To help change this, Out-of-
Home was used to showcase the unknown aspects
of the province. Digital street furniture panels
encouraged audiences to discover all of the great
things Nova Scotia has to offer through video
trailers displaying content related to cuisine,
history, adventure, products and experiences.
PRODUCT
Travel and Tourism
MEDIA
Street Furniture
AGENCY
DDB Toronto
COUNTRY
Canada
YEAR
2016
115