OPEN3 Open 3 Complete Book for OMA Website | Page 118
CAN
Interac Association
Be in the black
Interac Association, a Canadian not-for-profit
interbank network, took direct aim at costly
credit card fees in an effort to get consumers
thinking twice about the way they pay for holiday
purchases. Three custom built Out-of-Home ads
featured humorous lines reminding consumers
about the consequences of overspending on credit
and encouraging them to pay with their own
money using Interac Debit instead.
PRODUCT
Financial Services
MEDIA
Street Furniture
AGENCY
Zulu Alpha Kilo
COUNTRY
Canada
YEAR
2014
114