OPEN3 Open 3 Complete Book for OMA Website | Page 116
CAN
Mark’s
The colder it gets
Acknowledging that the weather in Canada
dictates how people dress each morning, Mark’s,
a Canadian apparel and footwear retailer,
launched a fully integrated weather-triggered
campaign. Using real-time local weather feeds,
Mark’s promoted in store discounts linked to that
day’s temperature. The lower the temperature
dropped, the better the store discount.
PRODUCT
Clothing and Accessories
MEDIA
Digital Billboard, Digital
Street Furniture
AGENCY
Sid Lee
COUNTRY
Canada
YEAR
2015
112