OPEN3 Open 3 Complete Book for OMA Website | Page 112

USA
Kraken Rum Co.
Ride the Kraken
A play on the spiced rum’s mythological icon,
Kraken Rum Co. unleashed its long-limbed,
tentacle-wreathed and sucker-saturated specimen
on the streets, transforming billboards, bus
shelters and street benches.
PRODUCT
Alcoholic Beverages
MEDIA
Billboard, Street Furniture
AGENCY
Dead As We Know It
& C2C Outdoor
COUNTRY
United States of America
YEAR
2015
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