OPEN3 Open 3 Complete Book for OMA Website | Page 108

USA
Sony Pictures
The Angry Birds Movie
Sony Pictures used Out-of-Home to bring
The Angry Birds Movie to life. In a media first,
double decker buses were embellished with
3D illuminated wraps, creating the centrepiece
for the campaign, while billboards and bus
shelters showcased the movie’s characters with
bright, eye-catching and humorous creative.
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PRODUCT
Entertainment
MEDIA
Billboard, Digital Billboard,
Street Furniture, Shopping
Centre, Transit
AGENCY
Rapport and Universal
McCann
COUNTRY
United States of America
YEAR
2016