OPEN3 Open 3 Complete Book for OMA Website | Page 104

USA
Facebook
Facebook Messenger
PRODUCT
Information Technology
MEDIA
Billboard, Transit
AGENCY
The Facebook Messenger campaign used line-
of-sight Out-of-Home placements targeted to
commuters who are likely to be bored, or waiting,
and who want to reach out to friends.
100
Wieden+Kennedy
COUNTRY
United States of America
YEAR
2014