OPEN3 Open 3 Complete Book for OMA Website | Page 101

CAN Toronto Zoo Name our cubs Toronto Zoo partnered with the Out-of-Home Marketing Association of Canada and its members to develop a campaign to promote the recent birth of Canada’s first giant panda cubs. A number of fun and engaging Out-of-Home ads ran across Canada, inviting Canadians to vote for their favourite set of names. Residents of Québec also had the unique opportunity to instantly vote for names at 80 interactive transit shelters. PRODUCT Recreation and Leisure MEDIA Digital Billboard, Digital Street Furniture, Digital Shopping Centre, Digital Transit, Transit AGENCY Toronto Zoo in-house COUNTRY Canada YEAR 2016 97