OPEN3 Open 3 Complete Book for OMA Website | Page 101
CAN
Toronto Zoo
Name our cubs
Toronto Zoo partnered with the Out-of-Home
Marketing Association of Canada and its members
to develop a campaign to promote the recent birth
of Canada’s first giant panda cubs. A number
of fun and engaging Out-of-Home ads ran across
Canada, inviting Canadians to vote for their
favourite set of names. Residents of Québec also
had the unique opportunity to instantly vote for
names at 80 interactive transit shelters.
PRODUCT
Recreation and Leisure
MEDIA
Digital Billboard, Digital
Street Furniture, Digital
Shopping Centre, Digital
Transit, Transit
AGENCY
Toronto Zoo in-house
COUNTRY
Canada
YEAR
2016
97