The fastest way to transfer money
Western Union
...
ADVERTISER
Western Union
PRODUCT
Financial Services
MEDIA
Billboard
AGENCY
McCann Worldgroup
Roadside billboards en-route to Western Union
money transfer outlets featured currencies,
which used faces from international banknotes
that changed as the driver drove past, to remind
them that the Western Union money transfer
service changes currency instantly.
View campaign video.
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COUNTRY
India
YEAR
2012