Kettle Chunky
Snack Brands Australia
...
ADVERTISER
Snack Brands Australia
PRODUCT
Confectionery & Snacks
MEDIA
Retail & Lifestyle
AGENCY
BANJO
Over 60 shopping centre advertising panels
were converted into gigantic packets of chips,
some of which had sound, to promote the new
Kettle Chunky chip range. When shoppers
walked past a panel, the movement triggered
the sound of someone chomping on the chunky
chips followed by a “that’s crunchy” voice over.
COUNTRY
Australia
YEAR
2013
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