Luna Corona
Corona Extra
...
ADVERTISER
Corona Extra
PRODUCT
Alcoholic Beverages
MEDIA
Billboard
AGENCY
Cramer-Krasselt
During the summer of 2013, the actual moon was
turned into the iconic slice of lime associated
with the Corona Extra bottle. After extensive
work with astronomers, the perfect location
in downtown New York was found where the
crescent moon would descend into the billboard
and fall into the neck of the beer bottle.
COUNTRY
USA
YEAR
2013
View campaign video.
83 /