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Luna Corona Corona Extra ... ADVERTISER Corona Extra PRODUCT Alcoholic Beverages MEDIA Billboard AGENCY Cramer-Krasselt During the summer of 2013, the actual moon was turned into the iconic slice of lime associated with the Corona Extra bottle. After extensive work with astronomers, the perfect location in downtown New York was found where the crescent moon would descend into the billboard and fall into the neck of the beer bottle. COUNTRY USA YEAR 2013 View campaign video. 83 /