OPEN2 | Page 53

Luggage tags Expedia ... Expedia sought to avoid well-trodden holiday clichés. They took a piece of ephemera, used by some 900 airports worldwide. Utilising these iconic adhesive labels, clever puns were created using the ubiquitous three-letter airport designators. Each advertisement included a punchline designed to look like passport stamps. ADVERTISER Expedia PRODUCT Travel & Tourism MEDIA Billboard AGENCY Ogilvy & Mather COUNTRY UK YEAR 2013 49 /