Luggage tags
Expedia
...
Expedia sought to avoid well-trodden holiday
clichés. They took a piece of ephemera, used
by some 900 airports worldwide. Utilising
these iconic adhesive labels, clever puns were
created using the ubiquitous three-letter
airport designators. Each advertisement
included a punchline designed to look like
passport stamps.
ADVERTISER
Expedia
PRODUCT
Travel & Tourism
MEDIA
Billboard
AGENCY
Ogilvy & Mather
COUNTRY
UK
YEAR
2013
49 /