Don’t miss out on summer
Allegra
...
ADVERTISER
Allegra
PRODUCT
Pharmaceuticals
MEDIA
Billboard
AGENCY
lg2
To promote Allegra, an antihistamine known
for its rapid relief of allergy symptoms, an eyecatching 3D poster campaign was developed,
depicting a man blowing his nose using a part
of the poster. Each poster was individually
crumpled and stuck onto the man’s nose.
COUNTRY
Canada
YEAR
2012
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