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Bookworld
...
ADVERTISER
Bookworld
PRODUCT
Recreation & Leisure
MEDIA
Street Furniture
AGENCY
VCCP
This campaign promoted Bookworld’s
Christmas competition by filling bus and tram
stops with books. Staff were on hand to remove
the glass covering the shelves at selected sites
in Sydney and Melbourne to allow commuters
to take books home with them.
COUNTRY
Australia
YEAR
2013
View campaign video.
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