Google Play
Google Australia
...
ADVERTISER
Google Australia
PRODUCT
Entertainment
MEDIA
Digital
AGENCY
Mark (M&C Saatchi)
Labelled as a world first, this interactive digital
outdoor campaign for Google was launched
across major Australian airports to promote its
new Google Play shop. Utilising NFC, QR Code
and Red Crystal technology, travellers tapped
or scanned their mobile device to take control
of Google Play’s content across several
platforms and genres.
View campaign video.
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COUNTRY
Australia
YEAR
2013