Plan B
Transport for NSW
...
ADVERTISER
Transport for NSW
PRODUCT
Public Interest
MEDIA
Transit
AGENCY
Ogilvy & Mather
This multi-format campaign encouraged
people to actively consider how they will get
home after a night out on the town. It aimed to
educate on the numerous choices of alternative
ways of getting home and to encourage people
not to drink and drive.
COUNTRY
Australia
YEAR
2013
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