TE LL M E A STO RY |
CONTINUED
...
so I won’t go on, but I’d like to point out one
thing. I think it told the world a story about
Australia. Here was a campaign singing about
all the horrible ways you can meet your maker.
It was such a happy song, and whether the
characters had been eaten, dismembered,
electrocuted or sawn in half, they kept on
dancing.
It’s the ‘never say die’ attitude, the belief
that ‘she’ll be right’ that couldn’t have come
from anywhere else.
ADVERTISER
Metro Trains Melbourne
PRODUCT
Public Interest
MEDIA
Street Furniture, Transit
AGENCY
McCann Melbourne
COUNTRY
Australia
YEAR
2012
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