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Rick Parry: It’s like the classics in football, the best players don’t necessarily make the best coaches or managers, because they can’t articulate what they do. build something with a new team, a younger team and add value to it. Second time around Chris Hopkinson: One of the interesting challenges for entrepreneurs is you tend to forget how much hard work it was first time round. It’s 24/7; it’s sleepless nights. When you’re not quite as hungry, you still have to capture those skills the second time round without necessarily wanting to put the same degree of effort in. RM: And it is easy to forget that sometimes you need a bit of luck. Melanie Hird: Investing is a different skill set than just having one business. I suppose they’re the guys that we try and work with to say, “Look, you’ve done really, really well, absolutely fantastic. Go and enjoy your life. You can come and get involved and make a contribution to the business you’ve invested in.” RP: I think what you need is somebody in the middle who can help to draw out that experience. It’s like the classics in football, the best players don’t necessarily make the best coaches or managers, because they can’t always articulate what they do. Ian Currie: Well, to be fair, we do it with quite a few people, not just the non-execs. I mean, the second time round is a great theme. It’s the ethos of what we’re trying to do, really. People who’ve sold out actually still want to keep playing. They might still want to go abroad for four months of the year, but would like involvement in a business. It’s that kind of approach and within that, you know, we can manage a business and an investment for them on a day to day basis. We speak to guys who’ve been in a business and substantially sold it, they know everybody in those sectors; they can find out for you, within minutes, whether a business in that sector is good, bad or indifferent. We’ve had situations where we just didn’t know enough. By mixing financial backers with sector experience you glean a lot very quickly about the dynamics of a particular business. When we discover that a business is reliable and trust worthy from our network it’s a great basis to invest. In a nutshell, that’s what Seneca’s all about. 13. Chris Hopkinson 14. Richard Matthewman 15. Alan Burrows and Chris Hopkinson 16. Rick Parry 17. Melanie Hird 18. Conversation flows 19. Rick Parry 15