THEMOSTI
MPORTANT
CHANGETHATICAN
SUGGESTI
SMAKI
NG
SURETHATSHOPPER
I
NSI
GHTSHAVEBEEN
DI
SCOVEREDBY
RESEARCHTHAT’
S
BEEN CONDUCTEDI
N
AREALWORLD
ENVI
RONMENT
i
mpact on
our cl
i
ent
s
’
bus
i
nes
s
es
.AtPTG we l
i
ke t
o
s
ay “
we s
ee what you don’
t
”
and whatwe s
ee on behal
fof
ourcl
i
ent
si
spr
et
t
ypower
f
ul
.
W hatchangeshaveyous
eeni
n
t
heobs
er
vat
i
onalt
echni
quest
o
col
l
ects
hopperi
ns
i
ght
si
nt
he
pastdecade?
Dan Mor
r
i
s
:The mostmas
s
i
ve
change hasbeen i
nt
he s
heer
s
ophi
st
i
cat
i
on of t
he dat
a
col
l
ect
i
on met
hods
. No l
onger
WE’
VESEEN CLI
ENTSMAKE doqual
i
t
at
i
ver
es
ear
cher
sneed
DECI
SI
ONSBASEDSOLEL
Y t
o