Looking at just those respondents who participated in the original survey via a mobile app , an even 18 % ages 18-34 and 18 % ages 35 + also currently own and use a wearable device . Looking forward however , 29 % of the 18-34 year old category reported significantly higher plans to purchase a wearable device within the next year versus only 18 % of respondents 35 + ( Figure
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
18.34 35 +
I own but don ’ t currently use a wearable device 8 %
8 %
I own and use a wearable device 18 %
18 %
I plan to purchase a wearable device in the next year 29 %
18 %
None of the above 45 %
56 %
When it comes to gender , 20 % of females versus just 15 % of males already own and use a wearable device , however that gaps shortens significantly to 23 % of female respondents and 21 % of male respondents planning to purchase within the next year ( Figure 2 ).
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
Male Female
I own but don ’ t currently use a wearable device 10 %
6 %
I own and use a wearable device 15 %
20 %
I plan to purchase a wearable device in the next year 21 %
23 %
None of the above 54 %
51 %
A larger percentage of respondents with a professional degree or higher currently own and use a wearable device , however respondents with less than a bachelor ’ s degree intend to purchase a wearable device in the next year , essentially closing the gap ( Figure 3 ).
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
Less than bachelor ’ s degree
Bachelor ’ s degree / graduate / professional degree
I own but don ’ t currently use a wearable device 7 %
9 %
I own and use a wearable device 16 %
20 %
I plan to purchase a wearable device in the next year 24 %
20 %
None of the above 53 %
50 %
Looking at just those respondents who participated in the original survey via a mobile app, an even 18%
ages 18-34 and 18% ages 35+ also currently own and use a wearable device. Looking forward however, 29%
of the 18-34 year old category reported significantly higher plans to purchase a wearable device within
the next year versus only 18% of respondents 35+ (Figure
Which of the following describes you in regards to wearable
devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a
smartphone?
18.34
35+
8%
8%
I own and use a wearable device
18%
18%
I plan to purchase a wearable device in the next year
29%
18%
None of the above
45%
56%
I own but don’t currently use a wearable device
When it comes to gender, 20% of females versus just 15% of males already own and use a wearable device,
however that gaps shortens significantly to 23% of female respondents and 21% of male respondents
planning to purchase within the next year (Figure 2).
Which of the following describes you in regards to wearable
devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a
smartphone?
Male
Female
I own but don’t currently use a wearable device
10%
6%
I own and use a wearable device
15%
20%
I plan to purchase a wearable device in the next year
21%
23%
54%
51%
None of the above
A larger percentage of respondents with a professional degree or higher currently own and use a wearable
device, however respondents with less than a bachelor’s degree intend to purchase a wearable device in
the next year, essentially closing the gap (Figure 3).
Which of the following describes you in regards to wearable
devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a
smartphone?
Less than bachelor’s
degree
I own but don’t currently use a wearable device
Bachelor’s degree/
graduate/professional
degree
7%
9%
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