Online MR Magazine May Edition 2016 Issue 1 | Page 51

Looking at just those respondents who participated in the original survey via a mobile app , an even 18 % ages 18-34 and 18 % ages 35 + also currently own and use a wearable device . Looking forward however , 29 % of the 18-34 year old category reported significantly higher plans to purchase a wearable device within the next year versus only 18 % of respondents 35 + ( Figure

Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?

18.34 35 +

I own but don ’ t currently use a wearable device 8 %

8 %

I own and use a wearable device 18 %

18 %

I plan to purchase a wearable device in the next year 29 %

18 %

None of the above 45 %

56 %

When it comes to gender , 20 % of females versus just 15 % of males already own and use a wearable device , however that gaps shortens significantly to 23 % of female respondents and 21 % of male respondents planning to purchase within the next year ( Figure 2 ).

Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?

Male Female

I own but don ’ t currently use a wearable device 10 %

6 %

I own and use a wearable device 15 %

20 %

I plan to purchase a wearable device in the next year 21 %

23 %

None of the above 54 %

51 %

A larger percentage of respondents with a professional degree or higher currently own and use a wearable device , however respondents with less than a bachelor ’ s degree intend to purchase a wearable device in the next year , essentially closing the gap ( Figure 3 ).

Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?

Less than bachelor ’ s degree

Bachelor ’ s degree / graduate / professional degree

I own but don ’ t currently use a wearable device 7 %

9 %

I own and use a wearable device 16 %

20 %

I plan to purchase a wearable device in the next year 24 %

20 %

None of the above 53 %

50 %

Looking at just those respondents who participated in the original survey via a mobile app, an even 18% ages 18-34 and 18% ages 35+ also currently own and use a wearable device. Looking forward however, 29% of the 18-34 year old category reported significantly higher plans to purchase a wearable device within the next year versus only 18% of respondents 35+ (Figure Which of the following describes you in regards to wearable devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a smartphone? 18.34 35+ 8% 8% I own and use a wearable device 18% 18% I plan to purchase a wearable device in the next year 29% 18% None of the above 45% 56% I own but don’t currently use a wearable device When it comes to gender, 20% of females versus just 15% of males already own and use a wearable device, however that gaps shortens significantly to 23% of female respondents and 21% of male respondents planning to purchase within the next year (Figure 2). Which of the following describes you in regards to wearable devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a smartphone? Male Female I own but don’t currently use a wearable device 10% 6% I own and use a wearable device 15% 20% I plan to purchase a wearable device in the next year 21% 23% 54% 51% None of the above A larger percentage of respondents with a professional degree or higher currently own and use a wearable device, however respondents with less than a bachelor’s degree intend to purchase a wearable device in the next year, essentially closing the gap (Figure 3). Which of the following describes you in regards to wearable devices ( e. g. , fitbit, jawbone, Misfit, etc. ) that communicate with an app on a smartphone? Less than bachelor’s degree I own but don’t currently use a wearable device Bachelor’s degree/ graduate/professional degree 7% 9% I own and use a wear �������٥��((�ؔ((���()$������Ѽ���ɍ��͔���ݕ�Ʌ������٥������ѡ�����Ё啅�((�Д((���()9�������ѡ�����ٔ((�̔((���((