Survey Says … Show Me the MROC ! Tips for Using a Market Research Online Community ( MROC ) Meet Your Qualitative & Quantitative NEEDS
In today ’ s world of digital and social connectivity , it is more important than ever for brands and companies to connect to their consumers in a more grounded and personal way . There are so many factors that can influence a consumer today that it is almost impossible to really understand decisions , rationales and attribute hierarchies without taking a more holistic approach to consumer understanding . So that leads us to the question –
How do we go deeper and find these gems of insight ?
We have found that one of the most effective tools that can be used to delve into deeper insights is building an MROC ( Market Research Online Community ). This type of community allows you to reach , engage with and understand consumers in a unique and dynamic way .
But with so many options for contacting them and so many different studies to use , what is the best way to handle and maximize the feedback you collect from your community members ? Here are some tips that we at 360 Market Reach have developed in our years of MROC management and engagement experience :
1 ) M : Mix it up When supporting and engaging with members of an MROC , you need to look at it