shopper’s path to the purchase.
Understanding these moments
and how to impact the journey
in these moments will lead
to relevancy for the market
researcher.
This
requires
embracing a new framework
for the researcher that uses
the lens of moments and cues/
triggers to yield insights.
State University and founded
two companies. Specializing in
integrating the business decisionmaking process with market
and consumer product research
information, he has also been
in industry leadership positions,
written for many publications and
spoken at several conferences.
David holds a master’s degree in
statistics and a doctorate in food
About Dave Lundahl: Dr. David science, both from Oregon State
Lundahl founded InsightsNow, University.
Inc.
in
2003.
Combining
research consulting expertise
with technology to yield better
insights has been his mission
from
the
very
beginning.
David has more than 20 years’
experience in the consumer
research
and
the
product
development,
focusing
on
the statistics and business
process improvement. Working
in management positions for
the food industry for many
years, David also has been an
associate professor at Oregon
A wide range
of apps are
impacting how
consumers shop,
how they plan
their shopping
trips, where
they choose to
shop, what are
the primary
purposes for
their shopping
choices, and
how they
make point
of purchase
decisions