Online MR Magazine July Edition 2016 | Page 29

CONSUMERS MAYFEELEMBARRASSED TO EXPRESS THEI R EMOTI ONS W HEN ASKED ABOUT A SENSI TI VETOPI C as k“ Towhatext entdoest hi s br andmakeyouf eelj oy” ?And t ogetar ead ont hei nt ens i t y oft heemot i onf el t , acompany mi ghtus eas cal es uchas“ Not atal l ,t oas mal lext ent ,t oa medi um ext entort oal ar ge ext ent . I n most r es ear ch s cenar i os , emot i ons s houl dn’ t onl y be meas ur ed once, but t r acked over t i me. Thi s i s becaus e peopl e’ s at t i t udes t owar ds br ands ,pr oduct s and s er vi ces change. Focus Vi s i on.He br i ngs a wi de ar r ay of met hodol ogy and cat egor y exper t i s e, wi t h a st r ong abi l i t y t o t r ans l at e compl ex r es ear ch r es ul t si nt o meani ngf uli ns i ght sf orcl i ent s . Pr i or t o j oi ni ng Focus Vi s i on, Ryan s er ved atMi l l war d Br own Even i f a pr oduct r emai ns as a Quant i t at i ve Res ear ch Ot her exampl es can r ange unchanged, i ndust r i es or Cons ul t antandatBuyol ogyI nc. f r om af i vepoi nts cal et oeven envi r onment s ar e al ways asSeni orDi r ect orofCogni t i ve a1 00poi nts cal e. f l uct uat i ng,whi ch may make Res ear chSt r at egy. cons umer s f eel di f f er ent l y Anot her way t o gauge about a pr oduct t hat has Ryan i s wel l ver s ed i n many emot i on i st hr ough i mpl i ci t r emai ned unchanged. ar eas of r es ear ch, i ncl udi ng as s oci at i on,whi chmeas ur esa Longi t udi nal emot i onal concept i ng, adver t i s i ng, s ur vey r es pondent ’ sr eact i on meas ur ement s wi l l pr ovi de br andi ng, package t est i ng, t i me when ans wer i ng a compani es a r i cher pr i ci ng, s egment at i on, quest i on.Res pons et i mesar e under st andi ng of changi ng mes s agi ng devel opment , meas ur edi nmi l l i s econds ,and cons umer per cept i ons r el at ed i mpl i ci t psychol ogi cal t est i ng a qui cker r es pons et i me wi l l t ot hei r br ands ,pr oduct s and ands ens or yeval uat i on. us ual l y equal a hi gher s er vi ces , al l owi ng t hem t o emot i onali nt ens i t y. compar eemot i onals cor eswi t h A nat i ve of Cl evel and, Ohi o, s al esnumber s ,and under st and Ryan hol ds a B. A.f r om Ohi o Thi s i s becaus e i f a whatcor r el at est ohi ghers al es . St at eUni ver s i t y. r es pondenti s notf eel i ng an emot i on,ori snots ur ei ft hey Cur r ent l y, r el at i vel y f ew ar ef eel i ng an emot i on,t hey compani es ar e l ever agi ng wi l lneed t os l ow down and emot i onalunder st andi ngs t hat t hi nkabouti t . psychol ogi st shave ut i l i zed f or year s .By us i ng t hi s appr oach, I ts houl d be not ed however , br andscanknow how andwhen t hatt hehi ghestand bestus e t omakemor eofwhat everi ti s ofi mpl i ci tas s oci at i on occur s t hatmakes cons umer s happy, whenr es pondent sar eunabl e and cons umers at i s f act i on wi l l or unwi l l i ng t o communi cat e r i s e. how t heyf eel . We al r eady pos s es s t he Forexampl e,cons umer smay knowhow t o quant i t at i vel y f eelembar r as s ed t o expr es s meas ur eemot i ons …al lweneed t hei r emot i ons when as ked t odoi sst ar t . about a s ens i t i ve t opi c. However ,oncet her ei sar ead Aboutt heAut hor on emot i onalf act or s ,f ol l ow upquest i onscanexpl or ewhy Ryan Baum s er vesasa Seni or cer t ai nemot i onsexi st . Res ear ch St r at egi st f or