ONE SMALL SEED MAGAZINE Issue #27 Digital 02 - Page 54

Sophia Chang quit fashion school because she ‘hated the typical fashion people’. Not giving up her creativity, she headed straight to Parsons School of Design to study illustration. Just recently fashion has become a part of her life again, as she collaborates with PUMA to create an exclusive collection for the second half of 2014. Influenced by Chang’s love of hip hop and her upbringing in New York City, the street wear features her illustrations of Brooklyn and its iconic imagery. It’s a 360-degree range for men and women, featuring the NYC suburb’s bridge spread across jackets and t-shirts or its skyline wrapped around a funky pair of sneakers. Forget about clothes, it’s Brooklyn on your back! PUMA x Sophia Chang is available at PUMA Select stores in Bree Street, Cape Town and Juta Street, Braamfontein, as well as selected retailers, including X-Trend Store, Republik, Dip Store, Queens, Brands Unlimited, Shelflife and Lost Property from September. Visit or follow @PUMASouthAfrica to join the PUMA Select conversation.