ONE SMALL SEED MAGAZINE Issue #28 Digital 03 | Page 10

The facts about the imminent collapse of the
global marine ecosystem are not so sexy. The
Fishlove campaign, on the other hand…! Get
Lizzy Jagger in the nude riding a yellow-fin tuna,
and voila! Fishlove have got your attention.

RICHARD
BRANSON
STRIPPED DOWN
TO ‘HIGHLIGHT
THESE IMPORTANT
ISSUES AND
CHANGE
ATTITUDES FOR
THE BETTER’.

The UK-based, non-profit company
was founded in 2009 by Nicholas
Röhl (co-owner of Brighton
sushi
restaurant,
MOSHIMO)
and actress Greta Scacchi. The
vision was to change Europe’s
Common Fisheries Policy (CFP).
Renowned photographers like
Ian Rankin, Alan Gelati and Denis
Rouvre have each contributed
their own distinct take (or taste?)
of fishy photo’s featuring some
famous and other not-so-famous
personalities.

’Over 90 percent of the world's fisheries are fully
exploited or over-fished’ (United Nations Food
and Agriculture Organization, 2014), which is why
Richard Branson stripped down to ‘highlight these
important issues and change attitudes for the
better.’ And he’s proud to be part of Fishlove.
Some aren't so loving though... There are some
harsh critics out there who question the validity of
a campaign that uses dead fish in a global call to
preserve our marine life (which, by the way, were
eaten afterwards). But, whether or not the images
have succeeded in bringing about reform in
fishing practices or not, they made you look, and
hopefully made you think (even if it is just about
the number of showers it took Lily Loveless to
remove the squid ink from her breasts).
So long and thanks for all the fish!