ONE SMALL SEED MAGAZINE Issue #27 Digital 02 | Page 32

Parow belongs to a niche 
music genre in 
South
Africa, dubbed zef, which he s hares alongside  South
African rap-rave
group
– 
Die
Antwoord.
Parow 
who  a jack-of-all-trades  a performer,
is
as
voice-over artist, shoe designer, and actor (in the
2013 film 
Babalaas), also identifies with hip hop
and 
rap. 
Parow arrived onto the South African
market blasting catchy outrageous tunes that
echoed sentiments of anti-consumerism. A rapper
more concerned with his music and fans than with
the monetary delights had finally arrived to usher
us into the Promised Land where money doesn’t
make the world go round.
It would seem that we had the short end of the
stick. Following PUMA’s move to sponsor 
Parow,
he created his own limited edition 
Purple
Headed Yogurt Slingers and Parow Gold sneaker
designs for PUMA  2011.  the same year, he
in
In
appeared in the Hunter’s Dry advert. In 2012 RayBan approached our beloved Afrikaans musician
to recreate their RX5227 sunglasses – which turned
out as obscurely colourful as his personality. Parow
Braai sous: Built to Blerrie Braai was launched
in the same year – a product developed out of
Parow’s own love for ‘braaivleis’ (Afrikaans slang
for barbecued meat!). 
The ‘Dans Dans Dans’ (Parow's popular 2010 single
that featured Francois van Coke) musician carried
on with his strategic partnerships  starring in
by
the Captain Morgan 
publicity stunt to generate
a buzz for the 2013 
Oppikoppi 
music festival. It
was announced that Parow would no longer be
performing at the Limpopo festival due to the fact
that we was detained for disturbing the peace on a
catamaran. A video clip of Parow apologising was
screened during his scheduled 
slot, only to be
interrupted by Captain Morgan saving him.