ONE SMALL SEED MAGAZINE Issue #26 Digital 01 | Page 8

South African-born photographer Sam Norval has taken pictures of names as b
When they’re gazing at his lens, he shoots incredibly quickly to capture, not his, bu
down. This sort of honesty in photographs is special because – although often b
to deceive and create a reality that suits the photographer, subject or publisher
closeness to the actual that makes it so cunning. An image of a real person in a
although it could be enhanced, filtered and, most importantly, framed. Selected t
the you that you’d like to be seen as. Via email from New York, Sam Norval point
selfish society, people have the need to show off their imagined lives.’