ONE SMALL SEED MAGAZINE Issue #26 Digital 01 | Page 55

PUMA
SELECT
COMES TO

JOBURG

On 6 March 2014 PUMA opened its first ever
PUMA SELECT shop at 137 Bree Street, Cape
Town. Igniting a creative spark for World Design
Capital 2014, the space was designed by 3D
industrial designer Ben Wilson (Wilson Brothers)
in collaboration with Adam Brinkworth of interior
and architectural design agency Brinkworth. And
soon – in August 2014 – a second PUMA SELECT
store will open in Braamfontein, Johannesburg.
Both shops will only be open for a year and feature
PUMA’s premium products before they’re available
elsewhere as well as exclusive collaborations with
influential streetwear labels, fashion houses and
creatives from