ONE SMALL SEED MAGAZINE Issue #26 Digital 01 | Page 4

editor's letter Dear readers, dear friends, dear seeders.... welcome back! Some of you might have noticed, we no longer do a printed version of one small seed magazine. Our last issue was ‘the bigger picture' published in July 2012 – so hold on to the collectible back issues. As much as we love(d) print, we re-evaluated what one small seed has to offer and decided to launch an online magazine to make it more accessible to you. We had a successful but harrowing seven years of publishing, and we never wanted to jeopardize the quality of the magazine to save costs. It would just not have been the same. So we stopped printing. This being said, we plan to print a yearly one small seed book – but I’ll tell you more about that next time. Today, people like to have quick access to content and, if possible, for free. So here we are, with our first bi-monthly digital edition (ID: Issue 26, Dig 01), for you to enjoy on your personal computer, tablet or smartphone. You probably noticed that we have the PUMA Logo on the cover and will continue this strong collaboration for the next six issues. PUMA has always believed in one small seed since Issue 01 in 2005, and we’re proud to still have them onboard. We’re also very happy to have the opportunity to showcase some of their most amazing products. Concerning the content balance, I decided to focus more on images and only have two or three articles that are richer in copy. So there will be something interesting to read, but it will not be too heavy to browse through, because I know how quickly people are distracted nowadays. Brb Back! Sorry… where were we? Ah, yes distracted. Ironic, isn't it? Well, in today's world most things are. Especially our reality. Hence our theme: The Irony of Reality. I will leave the honour to explain the theme to our editor: Ladies and Gentlemen… Christine Hogg. Giuseppe Russo / founder / editor-in-chief FOUNDER / EDITOR-IN-CHIEF COVER GIUSEPPE RUSSO 'Salvador Dali' by SOAP EDITOR CHRISTINE HOGG EDITORIAL ADDRESS: CO-EDITOR Unti 501, Salt Circle, 19 Kent street, Salt River, Cape SARAH CLAIRE PICTON LAUREN DE SOUSA Town, 7925, South Africa tel: +27 (0) 21 4477 096 / fax: +27 (0) 86 545 0371 web: www.onesmallseed.com email: [email protected] ADVERTISING & SALES ADVERTISING SALES MICHAEL LITTLEFIELD [email protected] GRAPHIC DESIGNER