ONE SMALL SEED MAGAZINE Issue #26 Digital 01 | Page 28

CLICKBAIT
WHO HASN’T BEEN TRICKD BY A

JAW-DROPPING
HEADLINE LATELY?
If you haven’t, well done. But let’s be
honest, ‘JAW-DROPPING’
has taken over the Internet and
our minds. It’s clogging up our
social media feeds so much that
Oxford Dictionaries should choose
it as Word of the Year 2014. Most of
us agree that we don’t fall for the
mindless decoy many websites
are using to get us to waste time,
but sometimes we just want to
investigate you know? Make sure
that our jaw really won’t drop 2:39
minutes into the video. Or marvel at
the tactics they’re using, to tell our
friends how ridiculous they are. Be
that as it may, the reality is we click.