on trend magazine issue 5 | Page 43

Some of the world's biggest stars 50 Cent, Carmelo Anthony and Timbaland, have come together along with one of the founders of Tempur-Pedic to form the power-house team behind FRIGO® and are changing the undergarment industry for men. FRIGO®, a Latin derivative meaning "cool and dry," comes from the Swedish team of inventor Peter Soderstrom and entrepreneur Mathias Ingvarsson, the former Vice President and European Director of Tempur-Pedic. The product line features the patented signature FRIGO ZoneTM, which provides the ultimate support due to the adjustable pouch allowing the wearer to create a customized fit. The product line features superior quality fabrics offering men optimal comfort with style and practicality in mind. The line includes various T-Shirt styles made from enhanced high-tech performance fabrics as well. The FRIGO® product range includes four lines: No.1 Exclusive, Mesh, Micro & Modal and is currently available at Neiman Marcus from $36 to $100. revolutionwear.com