on trend magazine issue 5 | Page 42

MEN ON TREND The Novesta brand dates back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia. Over time, Novesta has become one of the best-loved and most popular brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are a favorite around the world. For Novesta, quality design refers to more than fashion. We are dedicated to manufacturing shoes according to the highest environmental standards. That’s why we use materials such as natural rubber and 100% cotton and linen. These materials allow us to produce ecological footwear of the highest quality. At Novesta, we use only certified materials. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethnical and ecological process results in tire marks around the outsole – Novesta’s trademark look! At Novesta, we are extremely proud of the tradition, heritage, and quality of our hand-made shoes. We encourage you to visit our online shop, where you can find and purchase shoes from the latest collection. gonovesta.com