Apartment Therapy Media, the leading online destination for all things home, in partnership with
West Elm and Pottery Barn, has launched the Apartment Therapy Weddings Channel.
The Channel, which lives on ApartmentTherapy.com, serves as a new guide to modern weddings
and living. In addition to providing creative, practical and beautiful ideas for celebrating the big
day, the channel will deliver fresh, daily content designed to help couples build a life and home
together. Through its first-to-market partnership, Apartment Therapy, West Elm and Pottery Barn
have created a highly customized, native content program that will deliver insightful posts,
videos and other editorial content in a meaningful and authentic way. Apartment Therapy’s
Weddings Channel offers inspiration in real life spaces and stories, with an eye on diversity and
individuality as it seeks to answer the question, ‘what matters most to modern couples as they
start their married lives together?’
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